3 Tips for Creating Content Your CEO Will Love

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3 tips for creating content your CEO will love

Always be an asset not a liability.

Getting your executive team, let alone your CEO to read your content is a stretch. Especially if they aren't really in tune with the content or even know you exist. Sad but true. 

Not every CEO understands or cares about content marketing because they don’t understand how it converts to what matters most to the company. 

But it’s our job to show that content is valuable and can produce fruitful results and we aren’t just an arts and crafts club. 

Now, I’ve had 2 CEOs in my career take notice of my content and even give me some shoutouts about how great they thought it was and the impact it was having more than a few times.

Cool? Hmm, I thought so. 

But let’s not get it twisted here, I’m still an underdog marketer. But I’ve learned a few things along the way to make sure I am an asset and not a liability. 

Off the top of my head here are 3 things I’ve learned and have done in my career to create content the CEO will love. 

1. Show the impact your content is making across the company not just in marketing

Create content so good and impactful that it’s not only recognized in your department, but in other departments across the company. 

Sales would be a great place to start! 

Really think about how powerful content is, and how vital it is to every department. 

The marketing department is just the central hub, but departments from sales all the way to HR can benefit from effective marketing. 

Try to think about the greater impact of the content you’re creating moving forward. 

2. Create content that will impact the bottom line: revenue, pipeline, and brand awareness 

Every company has strategic goals they want to hit. A few of the goals could be increased pipeline, revenue, and brand awareness. 

Create content and a strategy that would focus your efforts around those goals.

Ask yourself: Is what you’re working on and prioritizing impacting the company’s strategic goals and initiatives? If they aren’t you may need to pivot. 

 This strategy is also good for measuring your success at the end of the quarter or year. 

3. Be the expert for your ideal customer

It’s hard for your customers not to follow when you provide expert knowledge and resources that will help solve their problems and challenges. 

Here’s a great question David Gerhardt asked on a topic similar to this:

“How can you be the guide that gives your customers the plan to help them avoid failure and be successful?”

I’ve learned to pay close attention and take note when the CEO or exec leader mentions anything customer related and try to create a plan behind the scenes on how to make it happen. 

And honestly, this tip is probably the best B2B marketing play I can give: 

Be the expert for your ideal customer.

I hope these tips were helpful and actionable.

Talk to you next Friday,

Jonny 

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